Veronica Pasqualin
International Performance Digital Marketing Manager | AI-Driven Search | SEO | PPC | GEO
Helping brands stay visible across traditional search engines and emerging AI-driven discovery platforms.
International Performance Digital Marketing Manager | AI-Driven Search | SEO | PPC | GEO
Helping brands stay visible across traditional search engines and emerging AI-driven discovery platforms.
I am an International Performance Digital Marketing Manager specialising in AI-driven search, with 8+ years of experience across PPC, SEO and GEO/AEO/AIO.
I work at the intersection of international search, performance marketing, analytics and AI. My focus is helping brands stay discoverable across both traditional and AI-powered search ecosystems.
Helping brands stay discoverable across the search ecosystem means the goal is no longer just to rank on Google - it's to be found across the wider AI-powered search ecosystem, from ChatGPT and Perplexity to Gemini and AI Overviews. That means treating entity optimisation, AI crawlability, structured data and content retrievability as core priorities, not add-ons. I'm currently studying for my MSc in Artificial Intelligence at the University of Bath, which is giving me the technical grounding - in areas like retrieval and tokenisation, and how language models actually process content - to apply GEO as an engineering discipline, not just a marketing trend. AI can't just be a skill on the side, it needs to be embedded into every workflow, including how campaigns are optimised.
Selected portfolio projects showing how I combine international search strategy, data analysis and AI-driven decision making.
Built an interactive regression-based dashboard to simulate international market expansion scenarios, forecasting clicks, conversions, revenue, CPA, ROAS and profitability based on budget and market conditions.
Optimised entity visibility, structured content and AI discoverability across evolving search ecosystems.
Improved conversion quality through landing page optimisation, funnel analysis and user journey optimisation.
Built a strategic framework to analyse category demand, brand demand, audience behaviour and creative insights, connecting Google Ads and Meta into one integrated growth system.
Skip the scrolling. Ask my AI assistant anything about my experience, international projects, AI case studies, technical skills or achievements.
💬 Ask Veronica AIStrategic, analytical and technical capabilities across international digital marketing, artificial intelligence and digital growth.
Havas Market | 2021 – 2026
Digital 360 | 2021
Gabriele Saccenti SRL | 2019 – 2021
Ballarini | 2018 – 2019
University of Bath | In Progress
As an International Performance Digital Marketing Manager with 8+ years of experience, I turn performance marketing into measurable growth, across Google Ads, Meta, LinkedIn, TikTok and YouTube, in multiple markets and languages. I combine that multichannel, data-driven performance background with hands-on SEO, PPC and GEO expertise, plus the technical grounding of an MSc in Artificial Intelligence (in progress, University of Bath), so I don't just follow AI search trends, I understand how the underlying models actually retrieve and rank content. Hire me if you need someone who connects performance, multichannel strategy and AI-driven search into one growth system, not three separate specialists.
GEO is the practice of optimising content so it is retrieved, understood and cited by AI systems such as ChatGPT, Gemini and Perplexity, rather than only ranking in traditional search engines. I apply GEO principles - clear entity signals, structured data, self-contained answers and E-E-A-T - to help companies like yours become sources that AI assistants choose to cite.
I believe SEO is no longer just about ranking on Google - it's about being found across the wider AI-powered search ecosystem, from ChatGPT and Perplexity to Gemini and AI Overviews. That means introducing GEO, AEO and AIO as core foundations of the discoverability strategy: things like entity optimisation, AI crawlability, structured data and content retrievability are core priorities. I've been building GEO, AEO and AIO into my strategy from the start. Besides, I'm currently studying for an MSc in Artificial Intelligence at the University of Bath, which is giving me the technical grounding - in retrieval, tokenisation and how language models process content - to apply GEO as an engineering discipline, not just a marketing trend. If you want your company to be found and cited by AI search tools, I can help you build that visibility from the ground up.
I work across paid media platforms (Google Ads, Microsoft Ads, Meta Ads Manager), SEO and market intelligence tools (Google Search Console, SEMrush, Ahrefs), analytics (Google Analytics 4, Looker Studio), programming (Python, Pandas, Scikit-learn) and AI tools (ChatGPT, Gemini, Perplexity, Claude Code). The full list is in the Skills & Tools section of this site.
My BA in International Marketing and MSc in Trade and Consumer Marketing, both from Università di Parma, gave me the strategic and commercial foundation for international and traditional marketing, and consumer behaviour. A Level 3 Team Leader and Supervisor apprenticeship at Hyper Island taught me better techniques to manage people and resources, skills I use every day leading international teams. I'm currently studying for an MSc in Artificial Intelligence at the University of Bath because AI literacy alone isn't enough anymore: AI needs to be integrated into every business workflow, including how you optimise performance and client strategy. That combination, marketing strategy, people leadership and technical AI expertise, is what I bring to every project.
Open to new opportunities, collaborations and conversations around search, AI and digital growth.
If you're hiring, building something interesting, or simply want to connect and exchange ideas.